Applications: Methodologies
 
  • "Applied methodologies" are operational solutions developed by Format Research and made available to its customers.  They are real research protocols, in some cases extraordinarily innovative, for the analysis of economic, social and marketing phenomena.

    Customer Satisfaction Banche Imprese
    CSBI or Customer Satisfaction Banche Imprese is a research methodology that analyses, in properly segmented companies, the number of banks used, the brand of the main bank used, the level of satisfaction of the companies towards the main bank used.
    The methodology relies on the "Format Conjunctural Monitoring Survey", the large continuous quarterly survey on Italian companies (2,500 cases per quarter; 10,000 in one year) carried out by Format.
    Format offers the credit institutions that are interested in the methodology the possibility to carry out an identical survey, "customised" to compare overall satisfaction of companies towards the banks with the level of satisfaction of customers towards their own bank.
    The parties that purchase such customizations from Format will only  incur the costs for the customization (which are quite low) and receive the results of the national survey free of charge.
    Information on this methodology can be requested in writing to: daniele.serio@formatresearch.com

    Labour Market
    Labour Market Italy is a research methodology that analyses employment trends within companies with reference to the following aspects: increase/decrease of employees in companies in a given period, the expected increase/decrease in the workforce at companies in a given period (e.g. next quarter).
    The methodology relies on the "Format Conjunctural Monitoring Survey", the large continuous quarterly survey on Italian companies (2,500 cases per quarter; 10,000 in one year) carried out by Format.
    Information on this methodology can be requested in writing to: daniele.serio@formatresearch.com

    Women-owned businesses
    Format carries out fieldwork on samples of 'feminine' firms, meaning cooperatives and partnerships consisting of not less than 60 per cent of women, the corporations with not less than two thirds of shares owned by women and whose boards of directors are made up of at least two thirds of women, as well as individual businesses run by women, who work in the fields of industry, crafts, agriculture, commerce, tourism and services.
    The surveys can be carried out ad hoc, or applied to the large monitoring surveys on businesses, carried out on a monthly and quarterly basis by Format Research.
    Information on this methodology can be requested in writing to: daniele.serio@formatresearch.com

    Start-up companies
    Format carries out field surveys on samples of start-up businesses, i.e. companies with a majority of the shares representing the share capital and voting rights in the ordinary shareholders' meeting held by individuals, established and active for no more than 48 months (four years), headquartered in Italy, with an annual production value not exceeding 5 million Euros in the third year of activity, which do not distribute nor have distributed any profits, and have not been formed by a merger, corporate spin-off or following transfer of a company or a business unit.
    The surveys can be carried out ad hoc, or applied to the large monitoring surveys on businesses, carried out on a monthly and quarterly basis by Format Research.
    Information on this methodology can be requested in writing to: daniele.serio@formatresearch.com

    Young businesses
    Format carries out field surveys on samples of 'young' companies, i.e. made up exclusively of young people between 18 and 35 years of age (before their 36th birthday), or made up of more than 2/3 of young people between 18 and 29 years of age (the majority is calculated by the ownership of share capital of the company held by each member).
    The surveys can be carried out ad hoc, or applied to the large monitoring surveys on businesses, carried out on a monthly and quarterly basis by Format Research.
    Information on this methodology can be requested in writing to: daniele.serio@formatresearch.com

    International research
    For more than ten years Format has been carrying out international quantitative and qualitative research, having worked in all European Union countries, as well as in China and India. Country markets that Format Research works in with particular frequency are France, Germany, Spain and the United Kingdom.
    Our Institute carries out surveys abroad with both individuals and businesses alike, applying the majority of research techniques: telephone surveys, face to face, postal, CAWI, B2B in-depth interviews, focus groups, taking care of the entire production process and data analysis, including translations into local language of the questionnaires and all the materials required for the commissioned studies.
    In some cases, certain stages of the research process are commissioned to carefully selected research partners which are, in any case, regular ESOMAR members. Whenever a research partner is used, Clients are informed of the names of the research institutes.
    Information on this methodology can be requested in writing to: barbara.dicosimo@formatresearch.com

    Mystery customers
    The activities of mystery customers are part of the so-called "empirical observation".  The mystery customers allow to understand in depth and, in some way, the "real conditions" of phenomena such as, for example: "the behaviour of the sales network, what happens in networks and service centres, the procedures according to which a service is really provided and if such arrangements fall within the established standards and policies, etc."
    Format has developed good expertise in financial services (insurance companies and banks) and public services such as airlines and airports, railways and railway stations, motorway services and motorway rest areas, postal services, telecommunications services.
    Information on this methodology can be requested in writing to: barbara.dicosimo@formatresearch.com

    Geomarketing
    Geomarketing is a statistical analysis technique based on the territorial representation of the phenomena of interest. The technique answers questions such as: "Do I know the area I am interested in?  How many people, or families, or companies operate in this area? What are their characteristics?  What is the value of this area?  How difficult could it be to operate there in view of the presence of other competitors?  If I want to set up a point of sale there (the branch of a bank maybe), how far would my potential customer have to go to reach that point of sale? What is the effect of cannibalisation or redistribution I can expect from the opening or closing of a point of sale? How do I plan and target marketing activities in the area?".
    Format works on segments of the territory indicated by the client company and studied according to the data and information derived from the databases of third parties (ISTAT, the Bank of Italy, chambers of commerce, etc.), and/or data from field surveys carried out by Format Research.
    Information on this methodology can be requested in writing to: daniele.serio@formatresearch.com

    Brand equity
    Brand Equity is a research application for analysing phenomena such as: "How is my company perceived? How are competitors perceived? What are the characteristics that identify a quality company according to my customers? What are the suggestions to improve the perceived quality?".
    Brand equity will be conducted using a technique of investigation that analyses the difference between brands on a scale of 0 to 10 found by interviewing statistically representative samples of subjects (people or companies). Information on this methodology can be requested in writing to: barbara.dicosimo@formatresearch.com

    Monitor
    Monitor is a research application that aims to keep monitoring the information material that comes to "my" customers, i.e. one's target audience by "my" company and by "my" competitors.
    It answers questions such as: "Are there companies with a volume of information/communication greater than our own? What is the brand most remembered? Etc".
    Monitor is part of the actions defined as "experiment". Information on this methodology can be requested in writing to: barbara.dicosimo@formatresearch.com
     

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