15/7/2010 00:00:00
“Odyssey 2010 – The Changing Face of Market Research” is the title of the annual Esomar Congress which will take place in Athens on 12-15 September. The move from transactional to relational research is at the forefront of change in the Market Research industry. Through the use of collaborative relations, active listening, increased dialogue and observation, market research is assessing its position and developing a diverse set of skills both traditional and new to meet these latest demands and to ensure that market research advances and adapts to this new marketplace.
For further information and the programme of the Congress click here
