On July 11, 2011, at the Sala Falck of Assolombarda in Via Chiaravalle 8 in Milan, beginning at 9:30 am was held the conference “Exporting the Dolce Vita“, organized by Prometeia in collaboration with Confindustria. Fashion, design and cuisine embodies the Italian way of life that the world pursues. The image of quality can help to affirm abroad those medium-high products made in Italy which combine ancient traditions, innovation and technology: that is the Italian beautiful and well-made. Today new opportunities open for Italian companies mainly due to the demand by a middle class more and more numerous in emerging countries. What will be in the next five years, the growth potential of foreign markets for the Italian beautiful and well-made goods? In which sectors and which countries will focus the demand?
During the meeting, were presented the research and forecasts carried out by the Confindustria Study Department and Prometeia.