Between 1970 and 2010 the share of consumption absorbed by so-called forced expenditures (bills, rent, banking and insurance services, fuel, etc.) has almost doubled, rising from 23.3% of total consumption to just under 40%. During the same period, the share of “free” household consumption – i.e. those for marketable goods and services – experiences and overall reduction, from 76.7% to 61.2% with a strong contraction for food whose share has more than halved (from 36.1% in 1970 to 15.1% in 2010). This is what emerges from an analysis conducted by Confcommercio Research Bureau on the changes of the incidence of forced consumption and expenditure on household purchasing power over the last forty years. The study was presented at a press conference at the National headquarters of the Confederation.