18/11/2011 00:00:00
During the first day of the Forum of Young Entrepreneurs of Confcommercio, presented a research was developed in partnership with Market Research Format. Although 15% of young entrepreneurs in the service sector gives a negative opinion on the Mediterranean basin considering it a dangerous source of migration to our country, according to over 60% of the enterprises managed by the "under 40" this continues to be a strategic factor for economic growth and development of Italy. In particular, 70% of respondents believe that business relations with the countries of North Africa are fundamental for the Italian economy. As for the role and use of the Internet, according to six out of ten entrepreneurs the web represented a decisive contribution to the growth of their business. Among channels and communication tools, apart from the email used by virtually all firms, 24.6% of companies use newsletters, over 20% use social networks for business reasons, 15.6% uses the web to market their own products and services. Facebook appears to be the most popular social network, more detached Twitter used by 14% of those who use social networks.
