The solutions “competitive intelligence” offered by Format Research study the economic and social ecosystem within which a company operates with the aim of identifying and monitoring the evolution of possible threats, the advantages, point out the opportunities to be seized and in this sense the strengths and weaknesses of the company itself.
Format Research studies the context in which the company operates: the customers, i competitors of the company that insist on the same customers, suppliers, the emergence of replacement solutions possibly as an alternative to those offered by the company, etc. The company that relies on Format Research's "competitive intelligence" solutions is able to have an integrated platform made up of data, information and analysis on theevolution of its market, on the pricing policies and commercial policies of competitors, on regulatory and technological changes that could impact our business, on the factors that influence the performance of our company including the reputational benchmark, etc.

BRAND REPUTATION

Brand Reputation is a research application that aims to analyze phenomena such as, for example: how my company is perceived, how my competitors are perceived, what are the characteristics that identify a quality company according to the opinion of my customers, what is my reputation both in absolute terms and compared to the reputation of my competitors. The surveys can be carried out ad hoc, or applied to large company observatories, carried out on a quarterly, half-yearly or annual basis by Format Research.

MYSTERY CLIENT

Mystery clients allow you to analyze in depth and "in real conditions" phenomena such as, for example, the behavior of sales networks (ours and/or those of our competitors), what happens in the networks and assistance centres, the methods by which a service is actually provided and whether these methods fall within the standards and policies envisaged, the prices and commercial policies practiced by our competitors, etc.

GEOMARKETING

Geomarketing is a statistical analysis technique based on the territorial representation of the phenomena of interest. Geomarketing proves to be particularly useful in all cases in which it is preferable to observe the unfolding of phenomena on interactive maps, think of the cases of retail commercial distribution, of the branch networks of a bank, or of the networks of sales agents, with the possibility perhaps of verifying the distance from one's point of sale to competitors' points of sale, their characteristics, the segmentation of the catchment area provided, the possibility of identifying territorial areas that are poorly covered or heavily covered by the various competitors , etc. The availability of a geomarketing platform made available by Format Research answers questions such as, for example: the number of companies operating in a territory, what characteristics they have, how much that territory is worth, how difficult it could be to operate there in light of the presence of other competitors, if I want to set up a point of sale there, how far my potential customer has to travel to reach that point of sale, how to plan and target marketing activities in the area.
Format Research works on segments of territory agreed upon and indicated by the client, studied on the basis of data and information obtainable from third-party databases (Istat, Bank of Italy, Chambers of Commerce, etc.) and/or on data coming from surveys of field made specifically.

WEB AND SOCIAL MEDIA MONITORING. WEB LISTENING

Thanks to our experience in the study of brands and Web monitoring, Format Research is able to help clients understand the perception of their brand on the Internet, identify the characteristics that influence the construction of general opinion on the Web, grasp the characteristics that are associated with your company/product. This knowledge allows brands to make the best business choices to maintain or improve their online reputation.

ETHNOGRAPHIC RESEARCH

Ethnographic Research is a method of investigation that Format Research uses to collect and analyze data through the observation of the behavior of businesses and consumers within their natural ecosystem. At the basis of Ethnographic Research is the idea that there is a social production of "meaning" within a group or a social space and that the study of the phenomena of choice and consumption of goods and services cannot ignore the analysis of the natural context in which they occur. The fundamental tools used by our Research Institute to carry out Ethnographic Research are Participant Observation and In-Depth Interviews.

PRICING INVESTIGATIONS

These are fundamental investigations to analyze and include the pricing strategies to be applied to the competition. Format Research carries out price investigations using the Mystery Client technique, sample surveys and analysis of competitor price lists. The surveys can be carried out ad hoc, or applied to large company observatories, carried out on a quarterly, half-yearly or annual basis by Format Research.

PREDICTIVE MODELS

Format Research creates predictive models and analyzes to study the evolution of a phenomenon or market within a reasonable margin of error. What will be the behavior of my corporate clients next year if this rule changes? Will customers still be willing to buy my product if a new competitor enters the market, perhaps taking advantage of the advantage of e-commerce? Will my retailers, the distributors I rely on, continue to purchase as always or will they reduce their orders? Or will they increase them again and my company will not be able to satisfy their requests having calibrated the production rates insufficiently? Are the time series on which I make my decisions still reliable? If yes, how much? These are just a few examples. Many more could be made.
Format Research uses a series of techniques and methods functional to predictive analysis, from the Delphi Method to the so-called Market Sensing. The surveys can be carried out ad hoc, or applied to large company observatories, carried out on a quarterly, half-yearly or annual basis by Format Research.